To the backdrop of Iggy Azalea, FKi, and Diplo‘s ‘I Think She Ready’, online fashion retailer SSENSE has created the world’s first shoppable music video. Wearing the 2012 Spring/Summer Phillip Lim, Givency, and Alexander McQueen collections you can click on small square blocks that hover over items to pause the video and bring up what the artist is wearing. By clicking on any of the items, another screen opens up where the customer can see the product in more details and purchase it online.
Song is dope too-
