Coca-Cola and will.i.am teamed up to educate consumers about recycling choices with the ‘ekocycle‘ brand which introduces a series of accessories including headphones, smartphone cases and clothing that utilizes up-to 100% plastic and aluminum waste as the source for material.
31% recycled materials, the Beats by Dre headphones incorporate an assortment of three different recycled PET
plastics while still delivering consistent sound precision by using materials that would have otherwise been considered waste.
levi’s has done the same by taking advantage of the fact that polyester is the byproduct of waste thermoplastics –
combining an average of eight different recycled plastic bottles per pair of jeans to conceived a limited edition collection
of the ‘501 waist-less jean’.
