A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too – like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you’ll be once you’ve jumped into the three-year-lease hole (looking at you, um… Mercedes-Benz and every other German luxury brand).We appreciate a brand that can make fun of itself, though. Led by Australian Justin O’Shea driving the Mercedes C111through Berlin, it’s beautiful satire as O’Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he’s offered cake, or why he’s trying to walk in slow motion. Check it out in the video above.
The new Fashion Creatives film features the C111 and Justin O’Shea, buying director at online fashion store mytheresa.com, as well as the Chipperfield brothers and fashion editors Veronika Heilbrunner and Julia Knolle. On the cusp of the Fall/Winter 2015 edition of Mercedes-Benz Fashion Week Berlin, Justin finds himself caught up in the clichés of fashion advertising. It’s serious and dramatic: he runs in slow motion, talks about his emotions and the hype that surrounds him. Good to know that he can always rely on Veronika and his circle of friends to bring him back to the real world.
Directed by Danny Sangra: http://www.dannysangra.com/
