For the 2013 MKZ sedan, Lincoln held a preview launch party as party of the 2012 NY Auto Show festivities. With this vehicle being the focal point of reviving the luxury brand, Lincoln asl shed a bit of light as to how they are aiming to enhance eh buying and shopping experience.
The lobby of the IAC building on Manhattan’s west side had components from their new dealership design package.
In addition to the visual of the sales environment, Lincoln announced the partnership with Les Clefs d’Or, the international association of hotel concierges developing the training program called Lincoln Academy for sales and service associates.
There was talk of the digital shopping venture 24/7 Online Concierge which will give internet useres an opportunity to have video chats with trained concierge who will provide personal, guided walkthrough of all aspects of new Lincoln vehicles as well as review competitive products.
